![]() ![]() The critical mass of Bay Area and Sacramento artists kept the fest from feeling generic and gave it a distinctively local flavor. Rolling Loud 2018 in Oakland, however, took a different tone: the two-day festival celebrated and uplifted the Bay Area’s regional sounds, with high-energy performances by over a dozen Northern California artists, including E-40, Kamaiyah, Saweetie, P-Lo, Mozzy and ALLBLACK. But in 2017, its inaugural Bay Area event at Shoreline Amphitheater didn’t go off without a hitch: beloved Berkeley rapper Lil B was physically assaulted, allegedly by another rapper’s entourage, and some Bay Area rap fans and promoters lambasted the event online as a result. Since its debut in 2015, Rolling Loud has become the world’s largest traveling hip-hop festival, with editions in Miami and Los Angeles. “You know, a lot of the modern independent hip-hop scene was built and modeled after what guys in the Bay were doing.” ![]() “The Bay is very important to the history of hip-hop,” Tariq Cherif, co-founder of Rolling Loud, told KQED Arts. 15–16 at Oakland’s Coliseum grounds, a poster of P-Lo, the hyphy heartthrob, greeted Rolling Loud’s thousands of attendees as they entered the venue to witness an intergenerational lineup of Bay Area rappers and industry heavyweights like Travis Scott and Pusha T.
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